Social Media Strategy : Steps to an Efficient SMO Campaign

Before you think to expand into Social media, it’s essential to understand the concept & how to perfectly execute a S.M. Strategy that blends in with your company to achieve deliverables.

Online media sites are the latest platform companies should look forward to seek consumers. Emergence of websites like Twitter & Facebook where people can express their views on the web in more interactive fashion has seen sharp rise in the past few years. Today, over a billion people across the world uses such websites to connect & entertainment purposes. If you don’t have virtual presence for your businesses, you’re missing out a chunk on your sales. Statistics show that companies with social media presence witnessed 70% increased traffic within a few hours of its integration with your website. More statistics suggest that in 2012, the companies that have social media presence are more likely to generate greater revenue than those without it; hence in the times of intense competition & globalization, SMO could pave way for greater profitability.

Steps to an efficient Social Media Strategy :

 1. Evaluation : Keeping it simple, first you need to think why social media? What can it give you back? When would be it possible for you to tread this path? You need to be clear of your goals only then can you engage into secondary virtual presence. Goals, challenges, audience are some of the key topics that should be in your mind at this stage.

2. Discovering your action plan : After assessing your goals & objectives, next phase is to prepare your action plan. Action plan has to be preplanned, organized with ample opportunities to attract internet users towards your brand. Unless your action plan is not well executed, your online media presence will be thwarted by unorganized planning. Identifying your theme for the Internet media is another aspect. Whether you are employing it for branding, advertising, sales or promotions. Youtube could be a very good platform to use promotional ads along with little strip ads placed at the bottom of a streaming video.

 3. Computing Metrics : Depending upon your goals out of the Social Media Strategy , whether you pursued for sales, branding or promotions, various metrics can determine the overall effectiveness of your program. If branding was your concern, then the no. of likes on your Facebook Page, # of Check-ins & subscribers will let you know the degree of social online acceptance of your campaign. Likewise, Click through Rate could establish conversion ratio of leads into sales. The thing with technology is, you are able to quantify results into meaningful interpretations.